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February 28, 2009

Five Proven Ways To Promote Your Web Site

Filed under: Free internet marketing courses — adsvalue @ 12:01 am

1. Holding a contest or sweepstakes is an proven way to promote your web site. You can announce your site to hundreds of web sites that list free contests and sweepstakes. Send out a press releases about your

contest or sweepstakes. Ask entrants to your contest or sweepstakes if they would accept offers from yourbusiness in the future by e-mail.

2. Use online chat rooms to promote your web site.

Find the right chat room where your targeted audience would gather. Announce to everyone in the chat room something interesting or free that’s offered on your web site. This will draw visitors to your web site.

Always be aware of chat room rules before engaging the visitors in a sales pitch that could be considered spam.

3. Cross promote your web site with other sites. I try to find other web sites. that have the same target audience, but are not in direct competition with my business. Doing cross promotions with other businesses increases your profits, sales, and beat your competition.

You can find businesses to cross promote all over the Internet.

4. You can easily promote your web site by using traffic generators. It could be a free e-zine, service, e-book, contest etc. Giving away traffic generators gives you the opportunity to get free advertising by including your ad

on them . There are online directories that will also let you submit your freebie information. You can even let other people give away your traffic generators.

5. Posting messages to e-mail discussion lists is a great way to promote your web site An e-mail discussion list is a group of people connected together via e-mail that can communicate with one another. When you post a message to a list include your signature file at the end.

Include an attention getting sentence why they should visit your web site.

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February 27, 2009

Top 10 “Secret” Ways to Increase Your Web Traffic

Filed under: Free internet marketing courses — adsvalue @ 5:28 am

Getting more page views is often the most important goal for Web developers. But there is more to getting page views than posting your site on search engines and writing your meta tags. There are some other things you can do to improve your chances.

1. Content:

Create and maintain actual content on your Web site. If you’re trying to sell something, it helps if you have articles and information about it. If you’re providing information, make sure that you have more than just lists of links for your customers to browse. Having high quality content that is updated regularly will keep your customers coming back.

2. Write and send a newsletter regularly

Newsletters remind your customers that your site is still there. Even if everyone who is subscribed doesn’t visit every time you send, you still keep your site in their mind. Also, since it’s email it’s easy for your readers to send it on to their friends, thus increasing your potential customer base.

3. Post to related newsgroups

Groups like Yahoo Groups, Google Groups, or even the About forums have many topics - there is sure to be one related to your Web site. Get involved with the forum - don’t just post ads, and your site will get more traffic. Be sure to include your URL in your signature.

4. Post to related mailing lists

Just like the newsgroups, you should find related lists and get involved on them.

5. Run a contest

Contests get people interested in your site. And if you have a good prize, you’ll get people excited to try to win. Be sure to include an official rules page, and you’ll want to find out if there are any rules in your state our contry regarding contests For example, in Canada, there must be a skill testing question to determine the winner.

6. Invite a guest speaker to your site

If there is someone in your field who is fairly prestigious, ask them if they might come and chat with your readers. If you have a chat room, you can hold the event there, otherwise, you can hold it in a public chat room. If they don’t want to chat, perhaps they would be willing to write a short note for your site.

7. Advertise online or off line

Banner ads and text links are important, but offline advertising works too. Radio ads, ads in trade journals, and so on all help to generate interest in your site.

8. Give away free items

Purchase things like pens or stress balls with your Web site name and URL on them and give them away to your customers. Perhaps you could give them something if they fill out a marketing survey. Or you could create a screen saver related to your topic and give it away to first time visitors.

9. Copy Winners

If there are sites in your topic area that already get lots of hits, visit them to see what they do that is different from your site. If it’s at all possible, mimic what they do to add the same value on your site.

10. Watch your page views

Use your site tracking software to stay informed with what is working and what isn’t. It doesn’t do any good to purchase a new ad and then never determine if it actually worked.

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Search Engine Optimization (SEO)

Filed under: Free internet marketing courses — adsvalue @ 5:10 am

SEO is an acronym for “search engine optimization” or “search engine optimizer.” Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners, including:

Review of your site content or structure
Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript
Content development
Management of online business development campaigns
Keyword research
SEO training
Expertise in specific markets and geographies.

Before beginning your search for an SEO, it’s a great idea to become an educated consumer and get familiar with how search engines work. We recommend starting here:

Google Webmaster Guidelines

Google 101: How Google crawls, indexes and serves the web.

If you’re thinking about hiring an SEO, the earlier the better. A great time to hire is when you’re considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site.

Some useful questions to ask an SEO include:

Can you show me examples of your previous work and share some success stories?
Do you follow the Google Webmaster Guidelines?
Do you offer any online marketing services or advice to complement your organic search business?
What kind of results do you expect to see, and in what timeframe? How do you measure your success?
What’s your experience in my industry?
What’s your experience in my country/city?
What’s your experience developing international sites?
What are your most important SEO techniques?
How long have you been in business?
How can I expect to communicate with you? Will you share with me all the changes you make to my site, and provide detailed information about your recommendations and the reasoning behind them?

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